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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q63-Q68):

NEW QUESTION # 63
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?

A. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
B. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
C. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
D. Disconnect / Refresh / Reconnect / Authenticate / Synchronize

Answer: A

Explanation:
To refresh the sandbox in their integrated account, Northern Trail Outfitters should perform the steps in the following order:
* Disconnect. This step will disconnect Marketing Cloud Connect from Sales Cloud and prevent data loss or errors during the refresh process.
* Refresh. This step will refresh the sandbox in Sales Cloud with new data and configuration.
* Reconnect. This step will reconnect Marketing Cloud Connect to Sales Cloud using the new sandbox credentials and settings.
* Synchronize. This step will synchronize data between Marketing Cloud and Sales Cloud using Synchronized Data Sources or Salesforce Data Entry Sources.
* Authenticate. This step will authenticate Marketing Cloud Connect users in both systems and enable full functionality of Marketing Cloud Connect.
References: https://help.salesforce.com/s/articleView?id=sf.mc_co_refresh_a_sandbox.htm&type=5

NEW QUESTION # 64
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
B. Replace the current data extension with a new data extension configured with a Retention Period.
C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
D. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

Answer: C,D

NEW QUESTION # 65
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A. Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
B. Get existing records updated with new Keys sourced from Sales Cloud instance.
C. Purge the current records and carry on with new keys sourced from Sales Cloud.
D. Upload CSV with Migrated Subscriber Keys to All Subscribers.

Answer: B,D

Explanation:
* To prevent duplicate Contact records, the customer needs to update the current All Subscribers list and Contact model by migrating the Subscriber Key to match the Sales Cloud ContactID or LeadID (B).
* Uploading a CSV with the new Subscriber Keys mapped appropriately will ensure that existing records are updated (A).
Simply continuing as normal (C) will not prevent duplicates because Email Address is not unique enough across Salesforce objects. Full purge (D) is unnecessary and risks data loss.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Subscriber Key and Contact Key Best Practices
# "When integrating Sales Cloud, update existing Marketing Cloud subscribers to match the Salesforce ContactID or LeadID as Subscriber Key to prevent duplicate contacts." Source: Salesforce Implementation Guide - Marketing Cloud Connect Setup
# "Migrating existing contacts requires careful key management to align records across systems without duplication."
-

NEW QUESTION # 66
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

A. Mobile Device ID
B. Email
C. CRM ID
D. Loyalty Program Number

Answer: C,D

Explanation:
Comprehensive and Detailed Explanation:
The correct answers are B and D.
* B - CRM ID: A unique identifier across CRM and Marketing Cloud.
* D - Loyalty Program Number: Another strong candidate for subscriber key if it is unique across systems.
Important! Subscriber Key must be unique, non-changing, and consistent across channels.
# Why others are wrong:
* A: Email can change over time; using email address as Subscriber Key can cause serious identity issues.
* C: Mobile Device ID is specific to mobile channels, not a cross-channel identifier.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Subscriber Key Best Practices:
"The subscriber key should be a unique, unchanging identifier such as a CRM ID or Loyalty ID to maintain consistent cross-channel communication." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_es_subscriber_key_best_practices.htm)
-

NEW QUESTION # 67
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?

A. SQL
B. HTML
C. SSJS
D. AMPscript

Answer: C

NEW QUESTION # 68
......

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CRT-550 Brain Dump Free, CRT-550 Latest Exam Questions

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q63-Q68):

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