MKT-101 Mock Exams & Valid MKT-101 Exam Sample

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Valid Salesforce MKT-101 Exam Sample - Valid MKT-101 Test Questions

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Salesforce MKT-101 exam is a great way to validate your skills and knowledge in Marketing Cloud. It is a comprehensive exam that requires a deep understanding of the Marketing Cloud platform and its features. Passing MKT-101 exam demonstrates your ability to create customer journeys that are tailored to the needs and preferences of your audience. Build and Analyze Customer Journeys using Marketing Cloud certification can help you stand out in the job market and increase your career opportunities in the field of marketing. Additionally, it can help you gain a better understanding of how Marketing Cloud can be leveraged to optimize customer engagement and drive business growth.

Salesforce MKT-101: Build and Analyze Customer Journeys using Marketing Cloud is a certification exam that validates the candidate's knowledge and skills in the areas of Marketing Cloud, customer journey creation, and analysis. MKT-101 Exam is designed for professionals who work with Marketing Cloud and want to demonstrate their expertise in building and analyzing customer journeys using this platform.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q78-Q83):

NEW QUESTION # 78
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

A. Guided Send
B. Playbooks/Journey builder
C. Triggered Emails
D. Automation Studio

Answer: D

NEW QUESTION # 79
A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A. After the file import, use the transfer file activity to move data into data extensions in child BUS.
B. Create automations that import the data directly into the child BUs to bypass the parent level BU.
C. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

Answer: C

NEW QUESTION # 80
Where can a marketer see the performance summary of a recent email send?

A. Send Performance Tab
B. Job Links tab within Tracking
C. Summary tab
D. Overview Tab within Tracking

Answer: D

NEW QUESTION # 81
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?

A. SSJS platform function ParseJSON
B. TransformJSONQ AMPscript Function
C. BuildRowSetFromJSON() AMPscript Function
D. ParseJSON content block within Content Builder

Answer: A

NEW QUESTION # 82
Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?

A. A File Drop Automation with User-Initiated Send Definitions
B. A Multi-Step journey with Data Extension/Automation entry source
C. A Multi-Step Automation with User-Initiated Send Definitions
D. User-Initiated Send Definitions with Filtered Data Extensions

Answer: B

Explanation:
The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after three messages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior. Reference: Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud

NEW QUESTION # 83
......

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MKT-101 Mock Exams & Valid MKT-101 Exam Sample

Valid Salesforce MKT-101 Exam Sample - Valid MKT-101 Test Questions

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q78-Q83):

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